Sony Computer Entertainment America LLC (SCEA), Major League Baseball, and Stand Up To Cancer (SU2C) are teaming up to fight cancer this year. Beginning June 13 through July 10, for every copy of MLB®10 The Show™ purchased for PlayStation®3 (PS3™) in retail stores, SCEA will donate $10 of its proceeds to SU2C to fuel research centered on getting new treatments to patients quickly and saving lives. Baseball fans across the U.S. now will have the opportunity to play the most authentic and realistic baseball game in MLB 10 The Show while also joining the ever-growing SU2C community to raise awareness and funds for cancer research.