EIF ambassador, author and television personality Rachael Ray is lending her support to a new public service campaign aimed at ending hunger for the more than six million Americans over the age of 50 who struggle to put food on the table every day. The new campaign supports Drive to End Hunger, AARP and AARP Foundation’s nationwide effort to end hunger among older Americans by calling on people of all ages to donate time, money or food to local hunger relief organizations.
“Many older Americans are trying to make ends meet by eating cheaper, less healthy foods or skipping meals altogether,” Rachael said. “The issue of hunger in America is very important to me. This is a problem we can solve if we all work together. But we have to start now.”
The PSA campaign will run in print and on broadcast outlets, as well as in out-of-home placements, for the next 12 months. Ray is a longtime anti-hunger advocate, who, through her foundation The Yum-O! organization, empowers kids and their families to develop healthy relationships with food and cooking by teaching families to cook, feeding hungry kids and funding cooking education and scholarships.
“We are so pleased to collaborate with Rachael, who has worked tirelessly in recent years to raise awareness of the problem of hunger in this country and how we can all be part of the solution,” said AARP Foundation President Jo Ann Jenkins, who spearheads the Drive to End Hunger initiative. “She is helping us shine a spotlight on older Americans, who often struggle silently with hunger and are forced to make the devastating choice between food and other basic needs, like housing or medications.”
For more information on the PSA campaign, visit www.DriveToEndHunger.org.
Artwork and video from the campaign are available upon request by contacting AARP Media Relations at firstname.lastname@example.org.