EIF and Revlon announced the launch of a new PSA campaign focusing on the message that “Your Lips Can Save Lives.” The print and broadcast PSA features Revlon Global Brand Ambassadors Halle Berry and Emma Stone, along with Stone’s mother, Krista Stone, who is a triple negative breast cancer survivor, and encourages women to talk about cancer and the importance of early detection.
Directed by Darren Aronofsky, the broadcast PSA entitled “The Power of Lips,” features Berry and Stone together, on screen for the first time. The piece features the women speaking straight to the camera about the importance of talking to loved ones about cancer and spreading the message about screening, since early detection can greatly increase chances of survival. The spot will begin airing nationwide the week of September 17.
In addition to the broadcast PSA, the print execution features a stunning black and white photo of Stone and her mother Krista embracing. Shot by Steven Klein, the print PSA will begin running in the October and November issues of national women’s magazines and regional publications.
Like all Revlon Global Brand Ambassadors, Stone and Berry have been active supporters of Revlon’s philanthropic efforts. This past May, Stone and her mother walked together during the 15th annual EIF Revlon Run/Walk for Women in New York, while Berry co-hosted the Los Angeles event.
For more information on women’s cancers resources, go to www.revloncares.com.