This month, the CLIO Awards will celebrate its 52nd year with an exciting announcement unifying the normally übercompetitive ad industry: eleven of the world's top creative executives have agreed to unite as advisers for Stand Up To Cancer, helping to recruit creative talent for projects that support the cancer-research initiative co-founded by Katie Couric.
This CLIO Awards Dream Team will use the Awards Show on May 19 as a stage to announce their collaboration. The creatives hail from top agencies, including BBDO, Ogilvy, Hill & Knowlton, Mother and Y&R (see the complete list below), and will use their combined powers of creativity-and their vast networks-to help SU2C and support their efforts. They will volunteer their own time and have the option to get their agencies involved in the cause.
Stand Up To Cancer (standup2cancer.org)is an initiative created to accelerate groundbreaking cancer research that will get new therapies to patients quickly and save lives. SU2C's goal is to assemble the best and brightest in the cancer community, encouraging collaboration instead of competition.
"Just as SU2C brings together leaders in cancer research, the CLIO Awards has created a group of the world's top creative executives who will up our visibility factor, helping communicate that each and every one of us can play a role in helping to end cancer," said Katie Couric, SU2C co-founder.
Introducing the CLIO Awards Dream Team:
"Stand Up To Cancer is first and foremost a populist movement," said Laura Ziskin, SU2C co-founder and Executive Producer of the landmark 2008 and 2010 Stand Up To Cancer fundraising broadcasts. "Everything that we have accomplished so far is the result of people of all backgrounds and from all communities standing up with us, and the ability to engage the public through creative means is critical to sustaining our movement. We are thrilled and honored to have the collective brainpower of these agencies to guide us in building public commitment to the fight against cancer."
The CLIO Awards is one of the world's most recognized awards competition for advertising, design and interactive. On Thursday, May 19, advertising, communications and design communities from around the world will flock to New York City for the industry's annual
creative pilgrimage, which the fabulously dry Lewis Black will host. It will be a day and night of celebrating the art and ingenuity of the media world and a chance to gather and honor the most imaginative voices of 2010.