UNILEVER BESTFOODS JOINS DARYL SABARA & THE ENTERTAINMENT INUDSTRY FOUNDATION TO TAKE ACTION AGAINST CHILDHOOD HUNGER
June 11, 2003
Carlsbad's La Costa Heights Elementary School Wins $10,000 Towards School's Nutrition Program
Carlsbad, CA-June 11, 2003- Unilever Bestfoods teams up with the Entertainment Industry Foundation and Spy Kid Daryl Sabara to
award La Costa Heights Elementary School in Carlsbad, CA, a $10,000 grant to the school's nutrition program and to raise
awareness of childhood hunger in America. Unilever Bestfoods, a founding sponsor of the Entertainment Industry Foundation's
Hunger Free America program, will award the prize during an assembly on Thursday, June 12th. The donation is part of the
Unilever Bestfoods' Reaching Out Sweepstakes Program, a national program that encouraged elementary and middle school students
to nominate their school for a chance to win the donation, in addition to the opportunity to meet a child celebrity and to
learn more about nutrition.
La Costa Heights student, Jake Sesti, who nominated the school in the sweepstakes, will also receive special recognition at the
presentation ceremony.
The Reaching Out Sweepstakes is a part of Unilever Bestfoods' three-year sponsorship with Hunger Free America, a program of the
Entertainment Industry (EIF), that aims to help provide food and security to the 13 million children that go hungry everyday,
and to educate consumers about how to end childhood hunger. EIF's Hunger Free America brings together hunger organizations from
across the country to expand participation in School Breakfast and Summer Feeding programs.
Compliments of Unilever Bestfoods, all 650 students at the winning school will be given a full day's worth of nutritious snacks
and meals. After the special lunch, the students will attend an assembly to have a chance to meet EIF Ambassador Daryl Sabara,
star of Dimension Films' "Spy Kids" franchise of movies, including the upcoming Spy Kids 3-D Game Over.
The students will also hear from leading nutrition experts and state officials about how good nutrition improves school
performance. Students will also take home goodie bags filled with fun items that reinforce the importance of good nutrition.
"Unilever Bestfoods is pleased to play a role in helping to improve child nutrition, education and combat childhood hunger
through the EIF's Hunger Free America program," says Marc Shaw, director of integrated consumer marketing for Unilever Bestfoods.
"As one of the leading makers of well-known food brands such as Skippy, Lipton and Hellmann's, we take seriously the
responsibility to address the needs of our consumers and communities."
In 2002, Unilever Bestfoods and EIF's Hunger Free America sponsored a symposium on childhood hunger that brought together
Governors' spouses, Mayors and leading hunger experts to explore the problem of childhood hunger and find solutions. As a result,
Hunger Free America Coalitions have been created in all 50 states. These state coalitions are sharing information and strategies
to develop more effective child nutrition programs that can protect millions of children from the threat of hunger.
According to Jeff Bridges, Chairman of Hunger Free America, "the Entertainment Industry Foundation's vital work done through
its Hunger Free America program has been accomplished with tremendous support of Unilever Bestfoods. This has been a great
partnership."
Also partnered in the effort are Miramax and Dimension Films. Stars of their popular "Spy Kids" trilogy serve as major
Ambassadors for the program.
About Unilever Bestfoods North America
Unilever Bestfoods North America is headquartered in Englewood Cliffs, N.J., and is a unit of Unilever (NYSE: UN, UL), one of
the world's largest consumer products companies, with annual sales of approximately $47 billion in 2002. In addition to foods,
Unilever also produces and markets a wide range of home and personal care products. Unilever operates in 88 countries around the
globe and employs approximately 258,000 people.
In the United States, Unilever sales were approximately $11 billion in 2002. The company employs some 15,225 people and has 59
offices and manufacturing sites in 23 states.
Best known among its U.S. products are: Lipton teas, soups, recipe products and side dishes; Wish-Bone salad dressings and
marinades; Lawry's seasonings and specialty sauces; Imperial, Promise, Country Crock, "I Can't Believe It's Not Butter!" and
Brummel & Brown spreads and sprays; Ragœ pasta and pizza sauces; Bertolli olive oil, premium pasta sauces and frozen dinners;
Knorr soups, sauces and bouillons; Hellmann's mayonnaise; and Skippy peanut butter.
About EIF's Hunger Free America
EIF's Hunger Free America is dedicated to making childhood hunger a national priority, focusing on school meal programs within
the public school system, and raising necessary funds to feed at-risk families. Unilever Bestfoods is a founding sponsor of the
program.
About Entertainment Industry Foundation
HFA is a program of the Entertainment Industry Foundation. As the philanthropic heart of the entertainment industry, EIF has
distributed hundreds of millions of dollars -- and provided countless volunteer hours -- to support charitable initiatives
addressing some of the most critical issues facing society today.
Media Contact:
Judi Ketcik
(818) 760-7722
Read the USA Today article
about this event.
Hunger Free America, a program of the Entertainment Industry Foundation (EIF), is co-founded by End Hunger
Network, Center on Hunger and Poverty and EIF. Unilever Bestfoods is the founding sponsor of Hunger Free America.
