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Entertainment Industry Foundation Chosen as Beneficiary of Inaugural Cruising for a Cause Event

Caribbean Cruise Sets Sail October 16, 2004

SEAL BEACH, Calif.( December 3, 2002) -- Seal Beach, Calif.-based Cruising for a Cause (CFAC), the company founded to create vacation experiences for socially conscious travelers, today announced it has named the Entertainment Industry Foundation (EIF) as the designated organization to receive a $400 donation from each purchased cruise fare from the company's inaugural event.

EIF will direct the proceeds from Cruising for a Cause to its Hunger Free America program, which is dedicated to raising awareness and funds to help end the tragedy of childhood hunger in America.

"EIF's Hunger Free America is at the forefront in the fight against childhood hunger, which made them an ideal partner," said Clint Boneau, president, Cruising for a Cause. "Many people do not realize that there are children in the United States who, on a daily basis, go without food. We hope our partnership with this terrific Foundation will raise both awareness and significant funds."

The introductory cruise is an 8-day/7-night, entertainment-driven Caribbean vacation aboard Holland America's new Zuiderdam ship. The ship will set sail on October 16, 2004 from Fort Lauderdale, Fla., cruising to Half Moon Cay, St. Thomas, St. Kitts and Nassau before returning to Florida on October 23. Cruise fares range from $2000 to $3800 per person, based on double occupancy.

"Childhood hunger in America is a hidden epidemic that robs children of the opportunity to grow up healthy and learn well in school," said Jeff Bridges, co-founder and chair of Hunger Free America. "This is a problem we can solve when we all work together."

"We are very proud to be involved with CFAC's inaugural cruise event and its mission," said Danielle Guttman, executive vice president, Entertainment Industry Foundation. "This cruise creates an innovative way for people to come together, enjoy themselves and feel good about making a difference for others - especially the 13 million children at risk of hunger in America today."

Cruising for a Cause and EIF are preparing a celebrity-driven week of festivities aboard the ship, and expect to feature some of the Foundation's biggest supporters. In addition to the enhanced entertainment, traditional amenities and daytrips throughout the best of the Caribbean will be offered.

Tickets are available for purchase at www.cruisingforacause.com or by calling (800) 538-0203. More information also may be accessed at the Hunger Free America website, www.hungerfreeamerica.org.


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About Entertainment Industry Foundation
Celebrating 60 years of giving, the Entertainment Industry Foundation represents the collective philanthropy of the entertainment industry. EIF has distributed hundreds of millions of dollars - and provided countless hours - to support charitable initiatives that address some of the most critical issues facing our society.

About Hunger Free America
Hunger Free America, a program of the Entertainment Industry Foundation (EIF), wants to make ending childhood hunger a national priority, focusing on school meal programs within the public school system, and raising necessary funds to feed at-risk families. Hunger Free America is co-founded by Jeff Bridges and the End Hunger Network, Center on Hunger and Poverty and EIF. Unilever Bestfoods is a founding sponsor of Hunger Free America.

About Cruising for a Cause
Cruising for a Cause is a California-based, for-profit corporation that utilizes its more than 25 years of corporate event planning expertise to benefit charitable youth issues in the United States. The company charters, plans and develops specialty cruise itineraries that offer an enhanced travel experience for the conscientious traveler. The company anticipates that it will produce 4 to 6 cruises per year all benefiting charitable organizations.
Hunger Free America, a program of the Entertainment Industry Foundation (EIF), is co-founded by End Hunger Network, Center on Hunger and Poverty and EIF. Unilever Bestfoods is the founding sponsor of Hunger Free America.
 
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