Entertainment Industry Foundation Mourns Death of Famed TV and Radio Announcer Rod Roddy;
Memorial Fund Established in Roddy's Honor
Statement From Katie Couric Expresses Gratitude for Roddy's Efforts to Raise Colon Cancer Awareness
LOS ANGELES --- The Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) joins the world in mourning the passing of famed "Price Is Right" announcer Rod Roddy. Roddy has been an EIF's NCCRA Ambassador for the last two years, participating in TV, radio and print Public Service Announcements urging people to "Come On Down and Get a Colonoscopy."
EIF's NCCRA Co-founder Katie Couric issued the follow statement on Rod Roddy's death:
"When you hear the phrase 'Come on Down,' there is only one name that comes to mind - Rod Roddy. Americans came to know and love Rod's distinctive voice, but it is his heart and his spirit we will most remember. Rod selflessly devoted his last years to educating the public about colon cancer, even as he struggled with the disease that ultimately claimed his life.
"Openly discussing his own diagnosis in Public Service Announcements, Rod focused attention on one important fact: through screening and early detection, colon cancer can be cured. We are grateful for Rod's commitment of time and energy and for his candor, which undoubtedly saved lives. He will be sorely missed."
At Roddy's request, a memorial fund has been set up with the Entertainment Industry Foundation's NCCRA program. People can donate in Roddy's memory, either online at https://secure.eifoundation.org/securedonate/ or by mailing a donation to...
Rod Roddy Memorial Fund
NCCRA
c/o Entertainment Industry Foundation
1201 West 5th Street, Suite T-700
Los Angeles, CA 90017
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Media Contacts:
EIF's NCCRA:
Steve Telliano
916-658-0144
or
Judi Ketcik
213-240-3900
www.eif.nccra.org
NBC:
Lauren Kapp
212-664-2919
www.today.msnbc.com
