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NCCRA Co-Founder Katie Couric, along with EIF ambassadors Morgan Freeman, Diane Keaton, and Jimmy Smits, Carmen Marc Valvo and Vanessa Williams encourage Americans 50 and older to talk to their doctor and get screened for colorectal cancer.

View the Print PSA
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30sec Video PSA         60ec Video PSA

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View the Print PSA
Click here to download

Click here to view a video message from Katie Couric and CBS.

Watch the Video PSA
Click below to watch the clip in QuickTime format.
Click here to download

Watch the Video PSA
Click below to watch the clip in Windows Media Player format.

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Colorectal cancer is the second leading cause of cancer deaths for men and women combined in the United States, but it doesn't have to be. Colorectal cancer can be successfully treated more than 90% of the time when detected early.

Unfortunately, there is no federal legislation requiring insurance providers to cover the cost of preventative screenings, leaving many people uncertain whether or not these screenings are covered by their insurance providers. In recent years a number of states have adopted preventative screening legislation for colorectal cancer.

View the Colorectal Cancer Legislation Report Card to find out if your state has passed preventative screening legislation, and what you can do if your state fails to make the grade.




Is Your Family the Picture of Health?

NCCRA Ambassador Carmen Marc Valvo, fashion designer and colon cancer survivor, stresses the importance of knowing family health history.

Click here to find out more.


Katie Couric and NCCRA have been credited with increasing public awareness and removing some of the stigma associated with the disease. According to a study conducted by the University of Michigan 2002, the efforts of Katie Couric and NCCRA have increased the number of colonoscopy screenings 20% in the last few years, saving countless lives.

NCCRA educates millions of people about prevention and treatment for colorectal cancer through public service campaigns, media outreach and educational materials.

Our educational CD-rom featuring Katie Couric can be ordered here.




Colon Cancer in Women: The Need for Awareness" is an excerpt from Katie Couric’s speech at The American College of Obstetricians and Gynecologists’Annual Clinical Meeting in Philadelphia, Pennsylvania, on May 3, 2004.

Click Here to Read the Speech




University of Michigan and VA Study Conclude: Colonoscopy is the preferred method of screening for colorectal cancer in women.

Click here for New England Journal of Medicine article.


The National Colorectal Cancer Research Alliance (NCCRA) communicates the importance of testing and early detection through national public service announcements.

With NCCRA's award-winning public service campaign, Get Tested, an estimated $40 million worth of TV and print advertising space was donated. Co-founder Katie Couric, along with NCCRA celebrity ambassadors Eric Davis, Dennis Franz , Morgan Freeman, Judge Judy Sheindlin, Family of Peanuts creator, Charles Schulz, are the face and voice of the campaign.




NCCRA also challenged national advertising agencies to create pro bono 30-second TV spots, each targeting a specific population.

Women, ages 40+
"Staying Young," created by Arnold Worldwide, plays off extreme beauty procedures women subject themselves to, while highlighting the fact that women are neglecting to undertake an important, life-saving test for colorectal cancer.
African American men and women, ages 40+
"It's Your Colon Talkin," created by Uniworld Group, Inc. uses a humorous approach to urge African American men and women to talk to their doctors about colorectal cancer.



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