October 1st, 2005

ANASTASIA BEVERLY HILLS SUPPORTS
EIF'S WOMEN'S CANCER RESEARCH FUND
WITH THE NEW WOMEN'S CANCER RESEARCH FUND TWEEZER

Beverly Hills, CA - Anastasia Beverly Hills is proud to introduce the new Women's Cancer Research Fund Tweezer to her acclaimed line of cosmetics and brow grooming tools. Crafted with the highest quality of steel, and a custom slanted tip, the Women's Cancer Research Fund Tweezer gives users the ability to tweeze even the finest of hairs, and makes brow grooming a breeze!

The tweezer is the same signature pink tweezer but the difference is the Women's Cancer Research Fund logo on the back and on the box. Net proceeds from the Women's Cancer Research Fund Tweezer will benefit the Women's Cancer Research Fund, a program of the Entertainment Industry Foundation (EIF).

EIF's Women's Cancer Research Fund was established by Honorary Chairs Rita Wilson, Tom Hanks, Kate Capshaw and Steven Spielberg, along with Co-founders Kelly Chapman Meyer, Anne Douglas, Quinn Ezralow, Marion Laurie and Jamie Tisch. EIF's Women's Cancer Research Fund is committed to saving lives by raising funds and awareness for millions of women and their families at risk for or affected by cancer. Money raised will support the EIF's Women's Cancer Research Fund Breast Biomarker Discovery Project. Through this ambitious, first-of-its-kind scientific project, world-class scientists are collaborating to develop blood tests that will detect breast cancer in its earliest stages.

For more information on EIF's Women's Cancer Research Fund, please visit the website at http://www.eifoundation.org/wcrf.

Price: $28.00

Availability: The Women's Cancer Research Fund Tweezer is available exclusively at www.anastasia.net and at Saks Fifth Avenue in Beverly Hills during the month of October, Breast Cancer Awareness Month.

For more information on the Women's Cancer Research Fund Tweezer, or Anastasia Beverly Hills products, please contact, Danielle Rosen at Behrman Communications, 212-986-7000

Contact:

Danielle Rosen
Behrman Communications
212-986-7000

Maurine Slutzky
Entertainment Industry Foundation
818.505.2626