October 1st, 2005
SPRINKLES CUPCAKES FINDS "SWEET WAY"
TO HELP ENTERTAINMENT INDUSTRY FOUNDATION'S
WOMEN'S CANCER RESEARCH FUND
Los Angeles, CA -- Sprinkles Cupcakes -- Los Angeles' leading cupcake-maker - will generously donate the net proceeds from the sale of its pink cupcakes to benefit the Entertainment Industry Foundation's Women's Cancer Research Fund.
"We think a delicious strawberry cupcake is a sweet way to support such an important cause during Breast Cancer Awareness Month," said Charles Nelson, Sprinkles Cupcakes president and co-founder. "EIF's Women's Cancer Research Fund is doing such great work and we are so proud to help."
Sprinkles Cupcakes puts a modern twist on old fashion cooking, adding a fashionable flair to cupcakes. Known for their moist, fluffy cakes topped with velvety frosting and adorned with handcrafted sugar designs, these cupcakes are the perfect finish to any occasion.
EIF's Women's Cancer Research Fund was established by Honorary Chairs Rita Wilson, Tom Hanks, Kate Capshaw and Steven Spielberg, along with co-founders Kelly Chapman Meyer, Anne Douglas, Quinn Ezralow, Marion Laurie, and Jamie Tisch, and is committed to saving lives by raising funds and awareness for millions of women and their families at risk for or affected by cancer.
Nearly 350,000 women will be diagnosed with breast and gynecological cancers this year, claiming the lives of over 70,000 women. Money raised through Sprinkles Cupcakes fundraising campaign will support the EIF's Women's Cancer Research Fund Breast Cancer Biomarker Discovery Project. Through this ambitious, first-of-its-kind scientific project, world-class scientists are collaborating to develop blood tests that will detect breast cancer in its earliest stages. For more information visit www.eifoundation.org.
Sprinkles Cupcakes will be available online at www.sprinklescupcakes.com and at Sprinkles Cupcakes in Beverly Hills, located at 9635 Little Santa Monica Blvd.
Contact:
Maurine Slutzky
Entertainment Industry Foundation
818.505.2626
mslutzky@eifoundation.org
Charles Nelson
Sprinkles Cupcakes
310.274.8765
eat@sprinklescupcakes.com
