Feburary 27, 2006
DIANE LANE MAKES THE KINDEST CUT OF ALL TO LAUNCH
PANTENE® BEAUTIFUL LENGTHS™ CAMPAIGN
- Pantene and Entertainment Industry Foundation™ Join Forces to Encourage Hair Donations Nationwide -
CINCINNATI - Award-winning actress Diane Lane announced today she will cut off her hair and donate it to launch a new charitable campaign called Pantene Beautiful Lengths in July 2006. In partnership with the Entertainment Industry Foundation (EIF), the leading charitable organization in the entertainment business, Pantene’s campaign will be the first in the country to encourage women and men to grow, cut and donate their healthy hair to make wigs for women who have lost their hair due to cancer treatment.
In addition to creating and distributing wigs made of real hair, Pantene will make a $1 million donation to the Women's Cancer Research Fund™ (WCRF), an initiative of the Entertainment Industry Foundation that is committed to saving lives by raising funds and awareness for millions of women and their families at risk of or affected by cancer.
Diane Lane will star in a Pantene Beautiful Lengths public service announcement (PSA) that will debut in national publications this summer. The PSA's call to action asks people to follow Diane’s example and "make the kindest cut of all" by donating their hair. Additionally, 50 local community heroes - one from each of the 50 states - will have an opportunity to volunteer as Pantene hometown ambassadors that not only donate their hair, but lead the crusade in their community to get more people involved in this unique call to action.
"One in three women will get cancer in her lifetime, and 58 percent of women say that they fear hair loss more than any other side effect of cancer," said Amanda Hill, brand manager, Pantene. "At Pantene we are passionate about women’s hair and women’s health, and we are introducing Pantene Beautiful Lengths as a personal, profound way Americans can support women in their life-changing struggle."
For people interested in following the example of Diane Lane and the Pantene Beautiful Lengths hair ambassadors, Pantene will start collecting hair donations in July 2006, and will work with Hair U Wear®, the leading global producer of real-hair wigs and extensions, to transform donated hair into high quality wigs for women in need.
For more information about the upcoming campaign launch and ways to participate, including how to be considered as a Beautiful Lengths hometown ambassador, visit www.beautifullengths.com.
– more –
About P&G Beauty [NYSE:PG]
P&G Beauty sells more than 130 different brands in over 180 countries worldwide that touch and improve lives daily. P&G Beauty had more than $19 billion in global sales in fiscal year 2004/05, making it one of the world’s largest beauty companies. The global leading beauty company at mass, P&G Beauty brands include: Pantene®, Head and Shoulders®, Olay®, Max Factor®, Cover Girl®, Gillette® Complete Skin Care for Men, Always®, Joy®, Hugo Boss®, Wella®, Herbal Essences®, Clairol Nice ’n Easy® and SK-II®. Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.
About EIF
A philanthropic leader of the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars - and provided countless volunteer hours - to support charitable initiatives, addressing some of the most critical issues facing society today. The WCRF is an initiative of the Entertainment Industry Foundation that supports innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women’s cancer. For more information, visit www.eifoundation.org.
About Hair U Wear
From wigs and temporary pieces to professional hair extensions, Hair U Wear manufactures more hair additions than any other company in the world. Their human hair and synthetic collections blend popular style trends with cutting-edge technology to give women the power to instantly transform their hair styles. The Hair U Wear family of brands includes Put on Pieces, the Raquel Welch Signature Collection of wigs and Great Lengths professional hair extensions. For more information, please visit www.hairuwear.com.
View the video PSA
