EIF's Women's Cancer Programs

Through our Women's Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance research on treatment and early detection methods, and supporting community programs that assist the millions of women at risk of or affected by cancer as well as their families.

EIF has a remarkable track record in raising awareness and funds in the fight against cancer. EIF's funding strategy is results-driven, bringing together some of the very best scientists and institutions in the country to collaborate on groundbreaking research projects to fast-track the development of better prevention methods and improved therapies for treatment of breast and reproductive cancers.

EIF's Women's Cancer Programs is comprised of several initiatives, each concentrating on a different aspect of the disease. Our National Women's Cancer Research Alliance focuses on new and more effective approaches to the treatment of women's cancers, while our Women's Cancer Research Fund is dedicated to developing better early detection tests, so these cancers can be caught in an early stage, when the cure-rate is much higher. Our latest endeavor, an ovarian cancer initiative, was created specifically to raise awareness for ovarian cancer, and funding for early detection and treatment research.

Here is a list of major campaigns that support one or more of EIF�s Women�s Cancer Program initiatives.

Created in 1993 by cancer activist Lilly Tartikoff, Revlon Chairman Ronald O. Perelman and the Entertainment Industry Foundation, the Revlon Run/Walk for Women has grown into the nation's largest 5K fundraising event for women challenged with breast and ovarian cancer. Since then more than $50 million has been raised for women's cancer research, education and support programs, including EIF's National Women's Cancer Research Alliance. Click here to find out more..

Since the inception of EIF's Pantene Beautiful Lengths campaign in 2006, EIF and Pantene have encouraged well over 10,000 people across the country to cut and donate their hair, helping create more than 2,000 wigs, which are then distributed free of charge to women who have lost their hair due to cancer treatment. To kick off the campaign, Pantene also made a $1 million contribution to help fast-track early detection research through EIF's Women's Cancer Research Fund. To find out more about how you can participate, please visit www.beautifullengths.com.

The Callaway Golf Foundation has donated $1 million to the Entertainment Industry Foundation's Women's Cancer Programs to create the Callaway Golf Foundation Women's Cancer Initiative. This donation will fast-track breakthrough treatments and tests at leading cancer institutions nationwide to beat the disease.

To further raise awareness and funds for ovarian cancer prevention, award-winning actress Eva Longoria has been named the ambassador for a new public service campaign created by the Callaway Golf Foundation and Entertainment Industry Foundation. Ms. Longoria will appear in both TV and print public service announcements to encourage women to better understand their risks for the disease and to ask for their assistance in driving a cure for cancer.

The Callaway Golf Foundation will also host a professional/celebrity golf tournament, the Callaway Golf Foundation Challenge, at the Riviera County Club in Los Angeles, CA in November. Proceeds from the tournament will benefit EIF's Women's Cancer Programs. Visit the Callaway Golf Foundation.

Each year in October, Saks Fifth Avenue holds its Key to the Cure shopping weekend to benefit women's cancer research and treatment organizations throughout the United States, including research on early detection through EIF's Women's Cancer Research Fund. In addition to a percentage of proceeds from all sales, Saks commissions a specially designed limited edition Key to the Cure t-shirt to support the initiative. Mercedes Benz-USA also contributes to the cause by producing a limited edition automobile sold at Mercedes Benz dealerships nationwide. Since the inception of Key to the Cure in 1999, the two companies have helped raise more than $23 million to combat women's cancers. To learn more about this year's campaign, click here.

In October, Lee Jeans encourages millions of people nationwide to slip into their favorite jeans and make a $5 donation to support the fight against breast cancer. Now in its 12th year, Lee National Denim Day has raised more than $70 million, making it one of the largest single day fundraisers of its kind. Through the Women's Cancer Programs of the Entertainment Industry Foundation, Lee National Denim Day supports groundbreaking early detection and treatment research at leading cancer centers, as well as providing community breast cancer education services nationwide.

To learn more, and register your organization, please visit the Denim Day website.

Already registered? Click here to donate!

Since 2001, philosophy cosmetics has supported early detection research by donating 100% of the net proceeds from sale of its Pink Ribbon bath and shower gel to EIF's Women's Cancer Research Fund. With the help of retail partners such as QVC, Sephora, and Macy's, philosophy has helped raise more than $2.5 million. The Pink Ribbon bath and shower gel is available year-round on philosophy's website.