September 20, 2006

CELEBRITIES 'SIGN ON' TO HELP IN THE FIGHT AGAINST BREAST CANCER

In support of Lee National Denim Day Hollywood stars decorate jean pockets to be auctioned off to benefit the Women's Cancer Programs of the Entertainment Industry Foundation

WHO:
Heidi Klum, Kate Bosworth, Don Cheadle, Brandon Routh, Kerry Washington, Ellen Pompeo, Gabrielle Union, Maggie Gyllenhaal, Ginnifer Goodwin, Ben Stiller, Rob Lowe, Richie Sambora, The Fray, Cheyenne Kimball and many more….

WHAT:
Celebrities have autographed and decorated denim pockets that will be auctioned off to help raise money and awareness for Lee National Denim Day which benefits the Women's Cancer Programs of the Entertainment Industry Foundation (EIF).

The custom-designed denim pockets will be auctioned on www.charityfolks.com beginning September 18 through Lee National Denim Day, which is held October 6. All proceeds raised from the auction will benefit the Women's Cancer Programs of EIF.

Funds will be used to support a groundbreaking scientific project to detect breast cancer in its earliest stage. They will also help accelerate treatment research and increase patient access to some of the most significant clinical trials in the nation, as well as continue to support grassroots programs across the country.

Through Lee National Denim Day, participants are encouraged to wear their jeans to work in exchange for a $5 donation on October 6. The fundraiser, which enters its second decade this year, has raised more than $61 million for the fight against breast cancer since its inception. Last year, more than 29,000 companies across the nation participated in the fundraiser.

Companies, schools, organizations and individuals can register by visiting www.denimday.com or calling 1.800.521.5533. After registering you will receive a comprehensive participation kit, which includes educational materials about breast cancer in addition to supplies for easy coordination.

WHERE:
www.charityfolks.com

CONTACT:
Maurine Slutzky
Entertainment Industry Foundation
818.505.2626

Elizabeth Murphy
310.295.0279

Megan Hutchison
Lee National Denim Day
816.512.9519