philosophy gives back with "shower for the cure";
Evening stars ambassadors for campaign
philosophy: we are all connected
Sometimes the simplest acts can have a great impact. Adding shower for the cure from philosophy to your bath routine is one such example. That's because this long-time philosophy favorite was created solely to benefit the Entertainment Industry Foundation's Women's Cancer Research Fund, an organization whose mission it is to support innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women's cancers. In other words, every time you lather up with shower for the cure, you are helping the Women's Cancer Research Fund continue its tremendously important work.
The acclaimed stars of the new Focus Features motion picture Evening - Claire Danes and Mamie Gummer, and Vanessa Redgrave and her daughter Natasha Richardson - have joined philosophy and the Entertainment Industry Foundation as the 2007 ambassadors for this campaign. They appear together in a public service announcement designed to bring more awareness to our cause. The movie centers on the life-changing relationships among mothers and daughters, sisters, and friends; shower for the cure reminds us that when a woman has cancer, it changes her life and the lives of everyone who love her.
Shower for the cure is a creamy all-in-one formula that can be used as a shampoo, shower gel or bubble bath. this ultra-rich formula not only moisturizes and replenishes the skin but also inspires the sprit with a unique, uplifting scent. On the front of each bottle is the iconic pink ribbon of hope and on the back is a powerful, moving poem written by philosophy's founder, Cristina Carlino, in honor of unforgettable, the Women's Cancer Research Fund's annual charity event hosted by Rita Wilson and Kate Capshaw each spring.
A 16 ounce bottle of shower for the cure ($20.00) is available at sephora, sephora.com and select macys stores beginning october 2007 for a limited time. An exclusive 24 ounce bottle ($25.00) will be available for a limited time at nordstrom stores. Shower for the cure is available via philosophy.com all year round. 100% of philosophy's net proceeds from the sale of shower for the cure go directly to the Women's Cancer Research Fund.
Evening is currently playing in theaters nationwide, released by Focus Features. In addition to the four actresses mentioned above, the film also stars Toni Collette, Patrick Wilson, Hugh Dancy, Eileen Atkins, Meryl Streep, and Glenn Close.
Contact:
Karolyn Stayer xt.8590
Taryn Gosch xt.8504
philosophy, inc 602.794.8500
