EIF Presents: XQ Super School Live
CELEBRITIES, STUDENTS, EDUCATORS, PARENTS AND MORE
COME TOGETHER FOR
“EIF PRESENTS: XQ SUPER SCHOOL LIVE”
AIRING ON ABC, CBS, FOX AND NBC
FRIDAY, SEPT. 8, 2017
One-hour special to inspire the public to rethink high school and explore ways to prepare our students for careers of the future
LOS ANGELES, June 28, 2017 –XQ Institute and the Entertainment Industry Foundation (EIF) invite the public to help rethink the future of American high schools with a special one-hour event, “EIF Presents: XQ Super School Live.” The telecast will air live from Los Angeles on all four major U.S. networks – ABC, CBS, FOX and NBC – on Friday, Sept. 8 at 8:00-9:00 PM ET live/PT tape-delayed.
“EIF Presents: XQ Super School Live” will combine live musical, comedy and documentary segments to bring to life the past, present and future of the American high school system. Audiences can expect to see the biggest stars from film, television, sports, music and digital media in the televised event.
Over the past 100 years, the United States has gone from the typewriter to the touchscreen and the switchboard to the smartphone, yet its high schools have remained virtually unchanged. To prepare America’s youth for the 21st century, high schools must be rethought and reshaped so every student can succeed in college, career and life. XQ seeks to bring Americans together to create new school models reflecting the needs and experiences of the students they serve.
The broadcast will challenge viewers to understand that transforming high school education is crucial for the future of our country. And, it will show how educators, parents, school administrators, entrepreneurs, business leaders and students can serve as key influencers of change. This challenge of reshaping the education system starts at the local level, requiring each and every person to come to the table with a shared commitment to ignite change. This telecast will give viewers insight into how to spark this transformation and tools to initiate the process within their communities.
The telecast will be produced by Done + Dusted and directed by Hamish Hamilton. Additional partners of the telecast include Anonymous Content, MACRO and Wise Entertainment.
A tune-in campaign will launch in early July. The show will also include multi-platform digital components to encourage viewers to engage and participate online, on mobile and in their communities. To join the movement and learn more, visit https://xqsuperschool.org/live/.
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About XQ Institute
XQ inspires communities to help reshape high school so it prepares every American student for success in college, career and life. XQ was founded by CEO Russlynn Ali, former Assistant Secretary of Education for Civil Rights under President Barack Obama, and board chair Laurene Powell Jobs, president of Emerson Collective. Board members include Yo-Yo Ma, Marc Ecko, Geoffrey Canada, Michael Klein and Leon Wieseltier.
XQ: The Super School Project launched in September 2015 as an open call to rethink and design the next American high school. Thousands of school builders, and tens of thousands of supporters from towns and cities across all 50 states united to take on this important work. Nearly 4,000 Teams of students, teachers, parents, community leaders and many more came together to conceptualize innovative models for 21st century learning. To date, XQ has pledged more than $100 million to a growing number of the most promising ideas, actively supporting these teams on their journeys to become Super Schools. For more information visit https://xqsuperschool.org/.
About the Entertainment Industry Foundation
The Entertainment Industry Foundation (EIF), established in 1942, harnesses the collective power of the entire industry to generate awareness and funds for critical health, educational and social issues. Stand Up To Cancer (SU2C), a division of EIF and its largest initiative, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. SU2C accelerates research to get new therapies to patients quickly. Since its founding nine years ago, SU2C has launched 20 collaborative “Dream Teams” comprising over 1,200 scientists from 144 leading institutions around the world. That research, including over 170 planned, initiated or completed clinical trials, has led to Food and Drug Administration approval of two new treatments. Hunger Is, EIF’s collaboration with The Albertsons Companies Foundation, has raised awareness of childhood hunger and supports breakfast, afterschool and out-of-school meal programs.
Michael Samonte & Alexandra Barnett | Sunshine Sachs | EIFXQ@sunshinesachs.com | West Coast: 323.822.9300 | East Coast: 202.280.2398