Be The Match® and Stand Up To Cancer® Join Forces To Launch A New PSA Campaign Featuring ABC’s Robin Roberts
January 21, 2014
The “Good Morning America” anchor continues her efforts to recruit volunteer bone marrow donors to the national Be The Match Registry® while stressing the importance of research. January 21, 2014 (New York/Los Angeles/Minneapolis)— Be The Match and Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), have teamed up on a new public service announcement (PSA) campaign featuring ABC’s “Good Morning America” anchor Robin Roberts. The PSAs, titled “I Beat Cancer. Twice” and “Focus on the Fight. Not The Fright,” emphasize two critical ways to help patients battling blood cancers like...
Samuel L. Jackson Appears In New Public Awareness Campaign For St. Baldrick's Foundation And Stand Up To Cancer
January 9, 2014
New Campaign to Raise Awareness in the Fight Against Childhood Cancers JAN. 9, 2014 (LOS ANGELES / NEW YORK) –St. Baldrick’s Foundation and Stand Up To Cancer (SU2C) will unveil a new print and broadcast public service announcement featuring actor Samuel L. Jackson. The PSA, entitled “In Play,” is designed to increase awareness about childhood cancers and the critical importance for infants and children, and in particular teens and young adults with childhood cancers, to be treated by pediatric oncologists. Survival for teens and young adults is far greater when treated on pediatric cancer protocols. The campaign will also highlight the need to support the best...
The Hollywood Reporter Announces $200,000 'Women In Entertainment' Scholarship Fund Sponsored By Entertainment Industry Foundation & Lifetime TV
December 11, 2013
Los Angeles, CA--Dec. 11, 2013--The Hollywood Reporter announced this year’s Women In Entertainment Mentorship Program scholarship fund of $200,000, which will be divided evenly among girls graduating from The Hollywood Reporter’s year-long Mentorship Program, as they move on to university. Lifetime and the Entertainment Industry Foundation, the patrons of the WIE scholarship, each contributed $100,000 to the scholarship fund. “The Women In Entertainment Scholarship Program gives these amazingly talented girls an opportunity to excel in the entertainment industry,” said The Hollywood Reporter Editorial Director Janice Min. “This year, the expanded scholarship...