Contacts:Gina Salese, Rubenstein Communications 

212-843-9334; gsalese@rubenstein.com

Onsite Contact – Rachel Nagler, cell: 917-509-9537

 

Request for Coverage

 

Award-Winning Rapper and Actor Chris “Ludacris” Bridges

Joins Volunteers at Atlanta’s Venetian Hills Elementary

School Playground on May 22

***

Volunteer Effort Part of EIF’s iParticipate & 

United Healthcare’s “Do Good. Live Well.” Campaigns 

 

Multi-platinum selling, GRAMMY® award winning rapper and actor, Chris “Ludacris” Bridges will join more than 100 volunteers from UnitedHealthcare, a UnitedHealth Group company, for a day of service at theVenetian Hills Elementary School as part of a larger effort within the Entertainment Industry Foundation’s “iParticipate” and United Healthcare’s “Do Good. Live Well.” campaigns on Saturday, May 22^nd at 1:30PM. 

Atlanta native Ludacris, founder of the Ludacris Foundation, which inspires youth through education and memorable experiences to live their dreams,will join his fellow volunteers in a playground build organized by national nonprofit organization KaBOOM!.  They will be providing students at Venetian Hills the first playground at the school in 15 years.  

With recent reports indicating that volunteering is good for your health, the “Do Good. Live Well.” campaign is collaborating with the EIF to help launch a new era of service and inspire more people to volunteer.  More than 73 percent of UnitedHealthcare employees currently volunteer to help others.

 

When:Saturday, May 22, 2010

1:00 PM Press Call Time

1:30-3:00 PM Coverage Opportunity

 

Where:Venetian Hills Elementary School

1910 Venetian Drive Southwest

Atlanta, GA 30311

 

Interview Chris “Ludacris” Bridges, award-winning artist and actor

Opportunities:Tom Paul, chief operating officer of UnitedHealthcare’s Medicare business 

UnitedHealth Group employee volunteers

                    

About iParticipate

The Entertainment Industry Foundation, a 501(c)(3) charitable organization, has mobilized the entire entertainment community around a groundbreaking multi- year initiative called “iParticipate” designed to inspire a new era of service.  EIF hopes “iParticipate” which will significantly increase volunteerism in 

America and make service a part of who we are as Americans and show what we can achieve when we all pull together.

As part of the initiative, the four major broadcast networks – ABC, CBS, FOX and NBC –participated in an unprecedented, week-long television event beginning on October 19, 2009, with more than 100 shows devoting programming, story lines and PSAs to volunteerism. EIF has also launched a dedicated website – www.iparticipateusa.org - that will make it easier for millions of Americans to find volunteer opportunities in their local communities.

 

About UnitedHealth Group

UnitedHealth Group (www.unitedhealthgroup.com) is a diversified health and well-being company dedicated to making health care work better. Headquartered in Minneapolis, Minn., UnitedHealth Group offers a broad spectrum of products and services through six operating businesses: UnitedHealthcare, Ovations, AmeriChoice, OptumHealth, Ingenix and Prescription Solutions. Through its family of businesses, UnitedHealth Group serves more than 75 million individuals worldwide. 

 

About the Ludacris Foundation

The Ludacris Foundation (www.theludacrisfoundation.org) is a 501c3 non-profit organization. The Foundation inspires youth through education and memorable experiences to live their dreams; thereby uplifting families, communities and fostering economic development. The foundation’s program focus is in three key areas (3L’s): Leadership and Education; Living Healthy Lifestyles; and LudaCares. Our efforts reach youth at all age levels.

Founded in 2001 by multi-platinum selling, GRAMMY® award winning artist and actor, Chris “Ludacris” Bridges, TLF has achieved notable success. TLF has been named as one of the top twenty “Leading Philanthropy Foundations” by Black Enterprise magazine and featured in The Robb Report’s Worth magazine and The Chronicles on Philanthropy, the newspaper of the non-profit world, for outstanding efforts provided to urban communities.

 

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