EIF REVLON RUN/WALK FOR WOMEN CELEBRATES 17 YEARS IN LA SATURDAY, MAY 8TH
May 5, 2010
**REQUEST FOR COVERAGE**
ENTERTAINMENT INDUSTRY FOUNDATION REVLON RUN/WALK FOR WOMEN CELEBRATES 17 YEARS IN LOS ANGELES SATURDAY, MAY 8TH
2010 Hosts include Julie Bowen, James Denton, Marg Helgenberger and Carrie Ann Inaba
With Special Guest Brenda Songand Performance by Chaka Khan
WHAT: On Saturday, May 8,2010, the 17th Annual EIF Revlon Run/Walk For Women will take place in Los Angeles. Presented by theEntertainment Industry Foundation (EIF), Revlon, and Lilly Tartikoff, the EIF Revlon Run/Walk for Women has become one of the largest single-day fundraisers for women’s cancers in the country. More than 45,000 participants are expected to join and to help raise critical funds to support breast and ovarian cancer research, counseling and outreach programs in the Los Angeles area and beyond.
WHO: Hosted by Julie Bowen (ABC’s Modern Family), James Denton (ABC’s Desperate Housewives),Marg Helgenberger (CBS’ CSI: Crime Scene Investigation) and Carrie Ann Inaba (ABC’s Dancing with the Stars), with special guest Brenda Song and performance by Chaka Khan.
WHEN:Saturday, May 8th
Press check-in: 6:30 AM at the Los Angeles Memorial Coliseum
Arrivals: 7:00 – 8:00 AM
Opening Ceremonies: 8:15 AM / Official Start of Run/Walk: 9:15 AM
WHERE: The 5K (3.1 miles) takes place at the Los Angeles Memorial Coliseum at Exposition Park.
MORE:EIF Revlon Run/Walk for Women was launched in 1993 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman, chairman of Revlon, Inc. and EIF. Since inception, nearly $58 million in grants have been made from the combined events in New York and Los Angeles. Proceeds from past EIF Revlon Run/Walks have funded cutting-edge research, contributing to the development of the breakthrough gene treatment Herceptin® as well as other targeted therapies, bringing new and innovative treatment approaches to women’s cancers worldwide. Monies raised have also helped numerous organizations in providing education, advocacy and outreach services to those affected by women’s cancers.
Media Contacts:
Kelly Striewski: 310.550.7776 / (kstriewski@bwr-la.com)
Katie Harris: 310.550.7776 / (kharris@bwr-la.com)
