REVLON LAUNCHES ITS FIRST PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN, URGING WOMEN TO USE THEIR LIPS TO SAVE LIVES BY TALKING ABOUT CANCER

September 6, 2012

  REVLON LAUNCHES ITS FIRST PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN, URGING WOMEN TO USE THEIR LIPS TO SAVE LIVES BY TALKING ABOUT CANCER New York, NY (September 6, 2012) – Revlon (NYSE: REV) announced today the launch of its first-ever public service announcement campaign. Created in collaboration with the Entertainment Industry Foundation (EIF), the PSA features broadcast and print executions focused on the message: “Your Lips Can Save Lives,” encouraging women to talk about cancer and the importance of early detection. The campaign stars Revlon Global Brand Ambassadors Halle Berry and Emma Stone, along with Stone’s mother, Krista Stone, who is a triple negative...