THE TWILIGHT SAGA: ECLIPSE’S JULIA JONES, TINSEL KOREY AND ALEX MERAZ TO BUILD PLAYGROUND AT LOS ANGELES SCHOOL
June 10, 2010
THE TWILIGHT SAGA: ECLIPSE’S JULIA JONES,
TINSEL KOREY AND ALEX MERAZ TO BUILD PLAYGROUND AT LOS ANGELES SCHOOL
Volunteer Effort Part of EIF’s iParticipate and
UnitedHealthcare’s ’Do Good. Live Well.’ Campaigns
Volunteers to Construct First Playground at Elementary School in 60 Years
The Twilight Saga: Eclipse’s Julia Jones, Tinsel Korey and Alex will join UnitedHealthcare employees, community volunteers and students to participate in a playground build at Resurrection School in Los Angeles, as part of a larger effort within the Entertainment Industry Foundation’s iParticipate and UnitedHealthcare’s “Do Good. Live Well.” volunteer campaigns.
The multi-day build starts with a celebrity construction kickoff on Thursday, June 10, where Julia Jones, Tinsel Korey, and Alex Meraz will be on hand to prep the site, which will become the school’s first playground in 60 years and the only playground within a two-mile radius.
On Saturday, June 12, local leaders and hundreds of volunteers from the school, community and UnitedHealthcare will gather to turn an empty blacktop into a new playground, along with side projects like planting gardens and painting murals. Saturday’s event also incorporates a Fun and Fit Fest, which includes free health screenings, informational booths, free healthy snacks and other family focused activities.
When: Event Kickoff!
Thursday, June 10, 2010
11:30 PM Press Call Time
12:00-3:00 PM Celebrity Coverage Opportunity
AND
Playground construction
Saturday, June 12, 2010
Participant interviews and B-Roll opportunity
8:00 AM Press Call Time
8:30-9:30 Kickoff Event – Local Government Official Coverage Opportunity
OR
2:00 PM Press Call Time
2:30-3:30 Ribbon Cutting – Local Government Official Coverage Opportunity
Where: Resurrection School
3360 E. Opal St.
Los Angeles, CA 90023
About iParticipate
The Entertainment Industry Foundation, a 501(c)(3) charitable organization, has mobilized the entire entertainment community around a groundbreaking multi- year initiative called “iParticipate” designed to inspire a new era of service. EIF hopes “iParticipate” which will significantly increase volunteerism in America and make service a part of who we are as Americans and show what we can achieve when we all pull together.
As part of the initiative, the four major broadcast networks – ABC, CBS, FOX and NBC –participated in an unprecedented, week-long television event beginning on October 19, 2009, with more than 100 shows devoting programming, story lines and PSAs to volunteerism. EIF has also launched a dedicated website – www.iparticipate.org - that will make it easier for millions of Americans to find volunteer opportunities in their local communities.
About UnitedHealth Group
UnitedHealth Group (www.unitedhealthgroup.com) is a diversified health and well-being company dedicated to making health care work better. Headquartered in Minneapolis, Minn., UnitedHealth Group offers a broad spectrum of products and services through six operating businesses: UnitedHealthcare, Ovations, AmeriChoice, OptumHealth, Ingenix and Prescription Solutions. Through its family of businesses, UnitedHealth Group serves more than 75 million individuals worldwide.
Contacts: Courtney Johnson
UnitedHealth Group
Cell: 612-702-7703
Nicole Roeberg/Rachel Reiss
Prime PR/ 310-841-0800
Julia Obst/Sunshine Sachs/310-275-3222
Request for Coverage
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