Willie Ebersol and Elex Michaelson Team Up with the Entertainment Industry Foundation, Lilly Tartikoff and James Perse to Raise Awareness for Breast Cancer

University of Southern California students and fraternity brothers Willie Ebersol, 19, son of Dick Ebersol and Susan Saint James, and Elex Michaelson, 19, announced the Get Hands On campaign - an initiative to raise awareness of the risks of breast cancer for women and men of all ages.

Celebrity supporters including George Clooney, Courteney Cox Arquette, David Arquette, Keira Knightley, Samuel L. Jackson, Julianne Moore, American Idol's Paula Abdul, Randy Jackson and Simon Cowell, Gilmore Girls' Lauren Graham, Tony Hawk, Patricia Heaton, Quincy Jones, Jane Kaczmerak, Chris Matthews, Natasha Henstridge, Scrubs' Zach Braff, Sarah Chalke, Ken Jenkins, Judy Reyes, and John C. McGinley, The West Wing's Bradley Whitford, Jimmy Smits, Janel Maloney and Janeane Garafolo have all created one of a kind Get Hands On shirts by James Perse to be auctioned off. The limited edition copies of the George Clooney, Samuel L. Jackson and Keira Knightley shirts will be sold at James Perse stores in Los Angeles, Malibu, Las Vegas and New York and the GetHandsOn.org website.

All proceeds will benefit the Revlon/UCLA Women's Cancer Research Program.

"One of my fraternity brothers was actually checked for breast cancer this past fall. He turned out to be fine, but the reality that men could get breast cancer jolted me into action," said Ebersol. "I'm thrilled to be able to join Lilly Tartikoff, the Entertainment Industry Foundation and James Perse to bring attention to the importance of early detection of breast cancer, and I hope everyone will buy a Get Hands On shirt to help this cause."

Willie and Elex are passionate about raising awareness and education about breast cancer which has a 98% survival rate if caught during stage one and hope to give people the tools to Get Hands On their own health. Each shirt will include a hangtag that has steps for performing a self-exam as well as additional information and resources about breast cancer.

"I've had the honor of knowing Willie his whole life," said Lilly Tartikoff. "I'm so proud to witness his passion for helping educate people about breast cancer and I'm so proud to work with him on this great cause."

"We are pleased to be a part of this amazing partnership with Get Hands On and James Perse," said Lisa Paulsen, President and CEO of the Entertainment Industry Foundation. "We applaud Willie and Elex for taking a stand and helping to raise awareness."

Entertainment Industry Foundation
As the philanthropic leader of the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars - and provided countless volunteer hours - to support charitable initiatives addressing some of the most critical issues facing society today. For more information, visit www.eifoundation.org.

REVLON/UCLA Women's Cancer Research Program
Founded in 1990 by Lilly Tartikoff and Ronald O. Perelman, the REVLON/UCLA Women's Cancer Research Program has consistently worked towards the control and ultimate elimination of breast and ovarian cancer. Research efforts over the last 15 years for more effective and less toxic cancer treatments include the groundbreaking development and eventual FDA approval of the cancer treatment Herceptin®.

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