EIF'S Women's Cancer Programs News

• REVLON LAUNCHES ITS FIRST PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN, URGING WOMEN TO USE THEIR LIPS TO SAVE LIVES BY TALKING ABOUT CANCER

  September 6, 2012

    REVLON LAUNCHES ITS FIRST PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN, URGING WOMEN TO USE THEIR LIPS TO SAVE LIVES BY TALKING ABOUT CANCER New York, NY (September 6, 2012) – Revlon (NYSE: REV) announced today the launch of its first-ever public service announcement campaign. Created in collaboration with the Entertainment Industry Foundation (EIF), the PSA features broadcast and print executions focused on the message: “Your Lips Can Save Lives,” encouraging women to talk about cancer and the importance of early detection. The campaign stars Revlon Global Brand Ambassadors Halle Berry and Emma Stone, along with Stone’s mother, Krista Stone, who is a triple negative...

• PENELOPE CRUZ ANNOUNCED AS EIF AMBASSADOR TO SAKS FIFTH AVENUE’S 2012 KEY TO THE CURE CAMPAIGN

  July 12, 2012

  PENELOPE CRUZ ANNOUNCED AS EIF AMBASSADOR TO SAKS FIFTH AVENUE’S 2012 KEY TO THE CURE CAMPAIGN The 14th annual campaign will raise funds for EIF’s Women’s Cancer Research Fund through the sale of a limited-edition T-shirt designed by Carolina Herrera and a four-day charity shopping weekend NEW YORK--(BUSINESS WIRE)--Jul. 12, 2012-- Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced today that actress  Penelope Cruz has been named the EIF ambassador for Saks Fifth Avenue’s 2012 Key To The Cure campaign. In the 14 years since the inception of the Saks Fifth Avenue charity shopping...

• ACADEMY AWARD WINNER AND REVLON GLOBAL BRAND AMBASSADOR HALLE BERRY, NATE BERKUS, JIMMY FALLON, ALYSON HANNIGAN AND DR. OZ TO HOST THE 2011 EIF REVLON RUN/WALK FOR WOMEN

  March 17, 2011

  FOR IMMEDIATE RELEASE Media Contacts: New York – Mary Kaye Daniels 212.901.3938/(marykaye.daniels@bwr-ny.com) Los Angeles – Kelly Striewski 310.550.7776/(kstriewski@bwr-la.com) ACADEMY AWARD WINNER AND REVLON GLOBAL BRAND AMBASSADOR HALLE BERRY, NATE BERKUS, JIMMY FALLON, ALYSON HANNIGAN AND DR. OZ TO HOST THE 2011 ENTERTAINMENT INDUSTRY FOUNDATION REVLON RUN/WALK FOR WOMEN Special performance by four time Grammy nominee, Keyshia Cole, in New York and American Idol finalist Kimberley Locke, to sing the national anthem in Los Angeles Annual Event to Bring the Fight Against Women’s Cancer to New York Times Square on April 30th...