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Through its Women’s Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance treatment research and early detection methods, and supporting community programs that assist the millions of women and their families at risk of cancer or affected by it.
Celebrate Lee National Denim Day on Friday, October 7th. Visit www.denimday.com or facebook.com/LeeJeans for more information on how you can donate and participate. Mike Rowe, creator and host of "Dirty Jobs with Mike Rowe," has been named the 2011 ambassador for Lee National Denim Day, one of the country's largest single-day fundraisers for breast cancer, benefiting the Women's Cancer Programs of the Entertainment Industry Foundation (EIF). Rowe bares his boxer briefs in a new public service campaign encouraging people to donate the cost of a pair of jeans to support crucial breast cancer research and support services. Peggy Rowe, Mike's mom and 14 year breast cancer survivor, appears with her son in the PSA, which asks people to wear their jeans on Friday, October 7.