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EIF’s National Colorectal Cancer Research Alliance (NCCRA) is dedicated to the eradication of colorectal cancer by promoting the importance of early medical screening and funding research to develop better tests, treatments, and ultimately a cure. The initiative was co-founded in March of 2000 by Katie Couric, Lilly Tartikoff, and EIF. Click here to make a donation.
March 13, 2013
MERYL STREEP APPEARS IN CAMPAIGN URGING PEOPLE TO GET SCREENED FOR COLORECTAL CANCER Newest Broadcast PSAs from EIF’s National Colorectal Cancer Research Alliance and The Centers for Disease Control and Prevention To Premiere on Katie! Thursday March 13 March 13, 2013 (Los Angeles, CA) – Academy Award®-winning actress Meryl Streep encourages people to get screened for colon cancer in new broadcast public service announcements (PSAs) that launch in March, in conjunction with National Colorectal Cancer Awareness Month. The PSAs, which will premiere today on Katie!, are the latest collaboration between the Entertainment Industry Foundation’s...
March 16, 2012
Newswise — PHILADELPHIA – (March 16, 2012) – Carmen Marc Valvo, whose couture creations are synonymous with glamour and celebrity, is the 2012 recipient of The Wistar Institute President’s Award. The President’s Award recognizes a public figure who has been personally touched by cancer, and who advocates for improvements in cancer education and research. Valvo is an outspoken colon cancer survivor who uses the fashion runway as his platform from which to advocate for early screening for colon cancer. Valvo was diagnosed with colon cancer in 2003, just shy of his 50th birthday, the recommended age to begin colon cancer screening. Sensing that something...
March 6, 2012
Rockefeller Plaza Window Display Promotes Importance of Getting Screened for Colorectal Cancer Awareness Month NEW YORK, March 6, 2012 -- A window display at Rockefeller Plaza this month will emphasize the lifesaving value of colorectal cancer screening, reaching almost 250,000 people per day with this important public health message. A collaboration between the Entertainment Industry Foundation’s National Colorectal Cancer Research Alliance (EIF’s NCCRA) and the Centers for Disease Control and Prevention’s (CDC’s) Screen for Life: National Colorectal Cancer Action Campaign, the display provides facts about colorectal cancer screening to dispel common...