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PlayMakeHer is a collective of female influencers, gamechangers and groundbreakers in the sports and entertainment industry.

PlayMakeHer was founded by Carmen Wilson, President of Good Carma, LLC; Shannon McGauley, Founder and President of the ETC. Agency; Lisa Joseph Metelus, Co-Head of Basketball Marketing and Servicing, CAA Sports; and Asani Swann, Founder of Business Behind the Ball.