Free The Wild endeavors to stop the suffering of wild animals in captivity and ultimately find a way to release them into sanctuaries or better equipped zoos.
Working with governments, partnering NGOs and the public, the charity identifies cases where zoos, circuses and private owners who can no longer support their animals. legacy of light and love.
Founded by Cher, Mark and Gina Nelthorpe-Cowne, Free The Wild’s core principles stem from a life-long passion for conservation and animal well-being. Mark and Gina have worked in wildlife conservation for over two decades and were closely involved in Operation Phoenix – the world’s largest wildlife relocation project. With Cher’s deep-routed passion to prevent suffering and her powerful international presence, Free The Wild was given the voice it needed to bring about real change. For five long years, Free The Wild fought tirelessly to free Kaavan “the World’s Loneliest Elephant” from his chains in Islamabad Zoo. And, with support from their donors, they did it. Kaavan now lives at peace in the tranquil jungles of Cambodia.
Free The Wild has many critically important projects currently underway and, in order to have them succeed, they need both corporate and public support and regular donations. Seven lions and a tiger are on death row in Ukraine with their dilapidated zoo homes on the brink of collapse. Lucy the Elephant in Edmonton Valley Zoo has spent four decades breathing the icy Canadian air and most of that time, completely alone. Bua Noi sits in a glass box on the roof of a city mall with nothing but a TV to keep her company, along with dozens of other primates, small mammals, birds and reptiles. A politically-sensitive case is developing in South-East Asia involving a large number of elephants in distress that urgently need food, water and a long-term home.
Improving these animals lives and saving them from the brink of death is Free The Wild’s top priority. The support you can give will make a difference.