Raising awareness and funds for critical health, educational and social issues by harnessing the collective power of the entertainment community.
What We Do
We create high-profile programs and events that address critical social issues, urgent needs, as well as those that inform, inspire and raise significant funds for sustainable initiatives that can stimulate innovation and transform lives.
Thanks to the commitment of our supporters, individuals and corporations,
EIF is able to champion a wide variety of worthy causes.
In the 1940s, Sam Goldwyn and others recognized that banding together would heighten the studios’ impact on World War II relief efforts. A “United Appeal” payroll deduction – a first for any U.S. industry – launched, with $1 million raised
Celebrity involvement in President Roosevelt’s awareness campaign to eradicate childhood polio, as well as fundraising that was a springboard for the establishment of the L.A. paramedic program, are hallmarks of the Foundation’s early work.
In the late 1990s, EIF’s major inroads in the fight against cancer began. The EIF Revlon Run/Walk for Women was one of the first and largest grassroots fundraising events for breast and ovarian cancer research and patient services programs. Funds helped “fast track” FDA approval of Herceptin, a breakthrough breast cancer therapy.
In the early 2000s, EIF established the National Colorectal Cancer Research Alliance with Katie Couric. NCCRA awareness efforts contributed significantly to a 30% reduction in the colon cancer incidence and death rates.
Hollywood Unfiltered united the major movie studios in a first-ever program to include anti-smoking PSAs on youth-rated DVDs that depict tobacco use. Through Picture Quitting, an industry-specific smoking cessation program, more than 3,000 smokers were treated; the 52% success rate was more than twice the national average.
EIF’s Stand Up To Cancer (SU2C) division began in 2008, and less than 10 years later, has brought about a sea change in how cancer research is done, with many lives saved as a result.
In 2009, EIF launched iParticipate, a national PSA campaign that drew on the power of 104 primetime TV shows to encourage community service. Featured non-profits saw a spike in new volunteers.
EIF’s ability to develop “roadblock” telecasts in support of disaster relief efforts is an integral part of its role within the entertainment industry. Efforts like Hope for Haiti Now, Somos una Voz and One Love Manchester, have provided catalytic funding for organizations and communities around the world when impacted by tragedy.
In 2014, EIF and the Albertsons Companies Foundation launched Hunger Is, a joint charitable program building awareness and raising funds to help eradicate childhood hunger in America. Featuring celebrity ambassador Viola Davis, the moving fundraising and awareness campaign has generated over $23 million to help fight childhood hunger.
EIF has long been active in the education arena through programs like Think It Up as well as a collaboration with the XQ Institute. Mentoring and arts education will be additional focal points in the Foundation’s next chapter.
The Entertainment Industry Foundation (EIF) is thrilled to announce the addition of Music For Relief, a global humanitarian assistance fund, to its philanthropic portfolio. Founded by the band Linkin Park in response to the 2004 Indian Ocean tsunami, Music For Relief will become the official crisis relief program of EIF, and will provide aid to survivors of natural disasters around the world.
Tony and John Goldwyn honor their grandfather’s legacy hosting the 75th Anniversary party as the Entertainment Industry Foundation looks to the future with a focus on growing arts education and mentorship initiatives and a new fund dedicated to addressing disaster relief efforts.
As firefighters continue to risk their lives to protect the people of Southern California and their homes, EIF set up the SOCAL Fire Relief Fund to encourage the entertainment community to support them
The Entertainment Industry Foundation (EIF) has set up the SOCAL Fire Relief Fund to provide members of the entertainment community and the public with a simple way to support Southern California firefighters, who have been battling fires throughout the area, as well as those displaced by the fires, it was announced today.
The 24th Annual SAG Awards, hosted by Kristen Bell, will be simulcast live on TNT and TBS on Sunday, January 21, 2018 at 8 p.m. ET / 5 p.m. PT. For the first time, TNT & TBS will join PEOPLE and EIF as an official co-sponsor of the SAG Awards Post-Awards Gala. Tony Schubert of Event Eleven, a world-class, end-to-end production company will design and produce the Gala for the 10th consecutive year.
The Albertsons Companies Foundation and the Entertainment Industry Foundation (EIF) announced today their 2017 in-store, month-long campaign results for Hunger Is.
Hunger Is Ambassador Viola Davis is leading the “Hungry for More” campaign to continue the fight to eradicate childhood hunger in the U.S.
The biggest names in entertainment, journalism, sports, and music joined educators, parents, and more for “EIF Presents: XQ Super School Live,” a one-hour telecast and multi-platform event that invited the public to help rethink the future of American high schools. The event was produced by Done + Dusted, executive-produced by Viola Davis, Julius Tennon, and XQ Institute, and directed by Hamish Hamilton. The all-star telecast aired live from Barker Hangar at the Santa Monica Barker Hangar on all four major U.S. networks – ABC, CBS, FOX and NBC
J.J. Abrams, Kelsea Ballerini, Maria Bello, Cate Blanchett, James Corden, Cindy Crawford, Michael Ealy, Matt FX, Salma Hayek Pinault, Sean Hayes, Allison Janney, JAX, DJ Khaled, Gayle King, Norman Lear, Marshawn Lynch, Joel McHale, Alano Miller, Hasan Minhaj, Lin-Manuel Miranda and more will participate in “EIF Presents: XQ Super School Live.”