EIF Marking 75 Years of Giving

Raising awareness and funds for critical health, educational and social issues by harnessing the collective power of the entertainment community.

How We Do It

What We Do

We create high-profile programs and events that address critical social issues, urgent needs, as well as those that inform, inspire and raise significant funds for sustainable initiatives that can stimulate innovation and transform lives.

Thanks to the commitment of our supporters, individuals and corporations,
EIF is able to champion a wide variety of worthy causes.

EIF’s Remarkable Programs
History
EIF Marking 75 Years of Giving

In the 1940s, Sam Goldwyn and others recognized that banding together would heighten the studios’ impact on World War II relief efforts. A “United Appeal” payroll deduction – a first for any U.S. industry – launched, with $1 million raised

Celebrity involvement in President Roosevelt’s awareness campaign to eradicate childhood polio, as well as fundraising that was a springboard for the establishment of the L.A. paramedic program, are hallmarks of the Foundation’s early work.

In the late 1990s, EIF’s major inroads in the fight against cancer began. The EIF Revlon Run/Walk for Women was one of the first and largest grassroots fundraising events for breast and ovarian cancer research and patient services programs. Funds helped “fast track” FDA approval of Herceptin, a breakthrough breast cancer therapy.

In the early 2000s, EIF established the National Colorectal Cancer Research Alliance with Katie Couric. NCCRA awareness efforts contributed significantly to a 30% reduction in the colon cancer incidence and death rates.

Hollywood Unfiltered united the major movie studios in a first-ever program to include anti-smoking PSAs on youth-rated DVDs that depict tobacco use. Through Picture Quitting, an industry-specific smoking cessation program, more than 3,000 smokers were treated; the 52% success rate was more than twice the national average.

EIF’s Stand Up To Cancer (SU2C) division began in 2008, and less than 10 years later, has brought about a sea change in how cancer research is done, with many lives saved as a result.

In 2009, EIF launched iParticipate, a national PSA campaign that drew on the power of 104 primetime TV shows to encourage community service. Featured non-profits saw a spike in new volunteers.

EIF’s ability to develop “roadblock” telecasts in support of disaster relief efforts is an integral part of its role within the entertainment industry. Efforts like Hope for Haiti Now, Somos una Voz and One Love Manchester, have provided catalytic funding for organizations and communities around the world when impacted by tragedy.

In 2014, EIF and the Albertsons Companies Foundation launched Hunger Is, a joint charitable program building awareness and raising funds to help eradicate childhood hunger in America. Featuring celebrity ambassador Viola Davis, the moving fundraising and awareness campaign has generated over $23 million to help fight childhood hunger.

EIF has long been active in the education arena through programs like Think It Up as well as a collaboration with the XQ Institute. Mentoring and arts education will be additional focal points in the Foundation’s next chapter.

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